Build programs your way
Drag exercises from the library onto a day, several at once. Supersets, sets by reps or time, rest and RPE, run in blocks you renew. Save a program once and start the next client from it.
The coaching app for personal trainers
Every client, in one place you can read in a minute.
FitCultInc gives your clients their training, food, check-ins and messages in one app, and gives you a clear view of every client from your phone or your laptop.
Coach access is by invitation while we get ready for public sign-up on 1 December 2026. Apply below and we will send your coach code and help you set up.
How it works for coaches
Apply
Tell us a little about how you coach. It takes about a minute.
Get your coach code
We send your code and help you set up. Your account opens with three demo clients, so you can try every screen before you bring anyone across.
Invite your first client
Send an invite link from the app. Your client signs up in their browser, and their training, food and check-ins land on your screens.
What you get
See who needs you first
Plans ending, clients gone quiet, injury flags and unread messages rise to the top every morning, so nobody drifts.
Coach mode on your phone
Flip from My workouts to Coach and land on a briefing for the day: who needs you, whose check-in is due and where every client sits in their program.
Check-ins without the chasing
Set the schedule, write your own questions and review what came in. Read a check-in on your laptop, then change their nutrition or program straight from it.
Every journey at a glance
Each client's blocks as a path of weeks, marked ahead, on track or behind, so you know who is worth a message this week.
Food and messages built in
Calorie and macro targets, supplement plans, a meals library and habits, plus chat with every client inside the app. No separate food app, no chasing screenshots.
Coach questions
Do my clients need to download anything?
No. FitCultInc works in any browser at app.fitcultinc.com on a phone or a laptop, and clients can add it to their home screen. The iPhone and Android apps are on the way.
Can I try it before I bring clients across?
Yes. Your account opens with three demo clients, complete with programs, logged sessions, food and messages, so you can try every screen first. Demo clients do not use up your client spots.
What does it cost?
Your first 3 months are free with up to 3 clients. We will send you the coach plan in writing before you are asked to pay anything.
Can I use my own exercises and questions?
Yes. Add your own exercises with your own videos, switch off the FitCultInc intake questions you do not need and add your own, and write your own check-in questions.
Where is my clients' data kept?
On servers in Sydney, Australia. Progress photos and health answers are private to you and the client.
When can anyone sign up?
Public sign-up opens on 1 December 2026. Until then coaches join by invitation: apply on this page and we will send your code.
Apply for coach access
Tell us how you coach. We read every application and reply with your coach code and a hand getting set up.
For members
Want to train with a FitCultInc coach?
Members join through their coach, who sends the invite. Not training with a FitCultInc coach yet? Leave your details and we will send you an invitation when a place opens up.